Behaviour change and social influence

BLCC work with a range of local and national organisations to help influence thinking on important issues.

Helping individuals, organisations and societies change their lifestyle behaviours for the better is a significant public health priority. The rapidly evolving nature of technology, however, is impacting on how, where and when people communicate and where they look to for evidence, advice and support.

BLCC has considerable expertise of how social practices, social marketing and social movements can bring about positive and enduring changes in groups and societies. We work with a range of local and national organisations to help influence thinking on important issues, such as the attitudes of young drivers towards drink driving and speeding (with the Department of Transport) and public perceptions of death, bereavement and end of life care (with Public Health England).

This work offers rich insights into the processes of individual and collective behaviour change, and the role of leaders and organisations in mobilising systems change. Through this work, we are making significant impact on real-world issues, as well as extending transdisciplinary theory and research.

Dying Matters

Dying Matters is Professor Alan Tapp's work for Public Health England where he provided social marketing and policy advice on end of life care, and behaviours leading up to death and bereavement.

To find out more, please contact: Professor Alan Tapp or Dr Yvette Morey.

Road safety

Professor Alan Tapp has a long track record of research on driver behaviour and, unofficially, has just been awarded a £0.25m contract from the Road Safety Trust and Department for Transport to lead a new multi-university initiative with partners including UCL and Loughborough.

To find out more, please contact: Professor Alan Tapp.

School culture intervention project

This project uses social practice theory to unravel the possibilities of conceptualising childhood physical activity in terms of organisational (primary school) culture, and uses the innovative ReValuation toolkit to evaluate the potential for cultural thinking about physical activity. The project questions the linear nature of much intervention analysis and measurement and seeks to change the discourse around ‘intervention’. It seeks to broaden out concepts of measurement to capture whole-systems change. Importantly, ReValuation allows for evaluation procedures to be co-produced, and allows for the capture of all types of value.

The project is in the pilot phase, and is a collaboration between colleagues at Bath, Bristol, Surrey and Leeds Beckett Universities as well as collaborators at the Derbyshire School and Sports Partnership and New Mills Primary School.

To find out more, please contact: Dr Fiona Spotswood.

The Daily Mile

Dr Fiona Spotswood and colleagues from the Faculty of Health and Applied Sciences at UWE Bristol are involved in a small intervention project of the Daily Mile, an intervention to encourage primary school children to run a mile a day before lessons. The project measures attitudes to the experience of running the Daily Mile but also uses validated body image scales to identify any relationship between children’s physical activity and their relationship with their bodies.

To find out more, please contact: Dr Fiona Spotswood.