Applied Marketing Research Group (AMRG)
Find out about the Applied Marketing Research Group based in the Faculty of Business and Law at UWE Bristol.
The Applied Marketing Research Group (AMRG) exists to foster working relationships with external organisations with the aim of collaborating in areas of marketing and customer engagement.
Applied Marketing Research Group blog
Why personality matters
In the recent furore around Cambridge Analytica’s political marketing, much of the attention focused on ethics. Yet, the company’s approach was based on some really interesting academic studies examining differences in consumers’ personality traits. There are many ways of describing a person – or in marketing terms ‘a consumer’. Often we use demographic descriptors such … Continue reading "Why personality matters"