Developing your personal brand

Description

This session will introduce the key principles of branding and marketing, helping you understand why they are important for building a successful independent practice. You'll explore different ways of communicating with and reaching your customers, considering a range of marketing channels and approaches.

Through research and discussion, you'll evaluate how other independent practitioners and businesses use branding and marketing, identifying examples of effective practice as well as areas for improvement. You'll then begin to develop your own professional narrative, defining how you want to present yourself, communicate your value and build your brand.

The session also highlights the support available through the Enterprise Engine and concludes with the creation of a practical marketing and branding action plan to help you take your next steps with confidence.