Understand your market and competitive advantage

Description

This session will introduce you to the importance of market research and how it can help you test assumptions, understand your audience and identify viable opportunities for your idea.

You'll explore the concept of a value proposition and consider how your product, service or idea creates value for potential customers. Through practical activities, you'll conduct basic competitor analysis to identify who else is operating in the market, understand their positioning and discover opportunities to differentiate yourself. You'll also learn about the support available through the Enterprise Engine and how it can support your enterprise journey.

The session concludes with SMART goal setting and action planning to help you take practical next steps and stay committed to achieving your goals.

No booking is required to attend this event.

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