Understand your market and competitive advantage
See your value proposition through your customer's eyes
Key Information:
- Date and time
- Wed 11 November 2026
14:30 - 14:30 - Location
- 2X102, Bristol Business School , Frenchay Campus, Further info
- Contact
- enterprise@uwe.ac.uk
- Cost
- Free
- Attendance
- Booking not required
Description
This session will introduce you to the importance of market research and how it can help you test assumptions, understand your audience and identify viable opportunities for your idea.
You'll explore the concept of a value proposition and consider how your product, service or idea creates value for potential customers. Through practical activities, you'll conduct basic competitor analysis to identify who else is operating in the market, understand their positioning and discover opportunities to differentiate yourself. You'll also learn about the support available through the Enterprise Engine and how it can support your enterprise journey.
The session concludes with SMART goal setting and action planning to help you take practical next steps and stay committed to achieving your goals.
No booking is required to attend this event.
Please join our community to find out more about our series of support, events and workshops.
Registration and tickets
- Cost: Free
- Attendance: Booking not required
Location
2X102, Bristol Business School
Frenchay Campus
Coldharbour Lane
Bristol
BS16 1QY
UK
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