Marketing

Welcome

Marketing is more than just advertising. It’s about understanding human behaviour and using effective communication to influence action. Our marketing courses will give you the practical experience and relevant knowledge you’ll need to to stand out in this fast-paced, dynamic industry.

Please note that some of our postgraduate course start dates have moved to January 2021. You can see a full list of January 2021 start dates on our website.

"The course was an insightful conversion into marketing – fast-paced, covering a plethora of subject areas: strategy, analysis of consumers and industry, communications and marketing research.
"

Ele, MSc Marketing

Marketing courses

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MSc Digital Marketing

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Develop your digital marketing expertise through industry connections, expert tuition and the latest technology.

This course is designed for individuals who are ready to build on their existing marketing background by delving into digital.

You'll gain an extensive understanding of digital channels, including websites, social media, search engines and direct online marketing. Explore the ethics of data handling, and discover how to make your communications work harder through in-depth analytics.

MSc Marketing

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This course develops the thinking skills required for a successful career in marketing, while also giving you plenty of opportunity to apply those skills to real marketing issues.

If you are looking to forge yourself a career in marketing, the MSc in Marketing at Bristol Business School will give you a solid qualification, and the skills and insights, to help lift you above other candidates in the job market, whatever your background or undergraduate degree subject area.

This well-established and highly respected course will give you a thorough academic grounding in the subject, as well as developing your knowledge, experience and skills, to open the door to a wide range of rewarding marketing careers. This course can be studied full time or part time over two years and so can be studied easily around full-time work.

MSc Marketing Communications

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This course develops thinking skills and will give you a general introduction to marketing with a focus on marketing communications. It is suitable for students wishing to work in a marketing communications agency or as a communications specialist, whatever your background or undergraduate degree subject area.

The digital revolution has resulted in a widening of the number and types of organisations involved in communications. Previously advertising was often confined to larger commercial organisations, however, there is now a need to have a strong web presence. Organisations of all kinds have had to become far more professional in how they communicate with customers, the public and other audiences.

The MSc in Marketing Communications will give you a solid grounding in marketing, while also allowing you to position yourself as a marketing communications specialist. Whether you choose to go on to work in an agency, in house as part of a communications team, or as a freelance consultant, the course will help you gain the skills and insight needed to establish yourself confidently in this field.