General page content

Meta and page description

Both the meta description and the page description need to be entered for every page on Sitecore. The fields can be edited in Content Editor under the content tab when viewing the relevant page. The meta description appears at the top of the page in the 'SEO' section and the page description is in the 'Page Information' section just below.

Meta descriptions

A meta description is the information about your page that appears in the search engine results below the title / URL of your page. The description does not directly factor into your search engine results page (SERP) rank but influences whether a user clicks on the link to your page.

Meta descriptions can technically be any length, but Google generally truncates snippets to 155-160 characters. It's best to keep meta descriptions long enough that they're sufficiently descriptive, so we recommend descriptions between 50 and 160 characters.

Page descriptions

Page descriptions are what appear when a preview of the page is generated, either in the You May Also Be Interested section on a UWE Bristol web page, or when someone shares the page URL on social media or elsewhere. These are best kept relatively short, around 40-100 characters.

Page thumbnail

Page thumbnails are needed for all pages within Sitecore. They appear in page previews when pages are shared on social media and they are also pulled through on the 'You May Also Be Interested In' component.

The page thumbnail can be added in using the 'Page Information' section within the Content tab of Content Editor.

Page thumbnails need to be the same in dimensions as 'cards' in the Manual Block of Cards (410x230px), so you may be able to reuse a card image if one has already been created for the page.

A screenshot of the page thumbnail section in Content Editor.

Page title

The page description can be added in using the 'Page Information' section within the Content tab of Content Editor. Like the page thumbnail, the page description appears on previews for the page and in the You May Also Be Interested In section.

You can reuse the meta description if it works in the space - you may need to shorten it a little though as page descriptions are usually more succinct and don't need to give as much context to the user (eg. references to UWE Bristol may not be needed).

Navigation title

The navigation title is the name that appears for a page on the burger menu. It needs to be as concise as possible, ideally no more than one or two words. You can edit it in the 'Page Information' section in Content Editor. Usually it should match the URL.

Quick links

Quick links are found at the top of the page on certain template types such as the Content Advanced template. They can be edited under the Content tab in Content Editor in the 'Header Shallow' section.

You May Also Be Interested In

These are part of the in-built content and can be edited in Content Editor. They are used for internal linking across pages to guide users and improve user journeys. You can see an example and learn more about this feature on the You May Also Be Interested In component section.