Plant diversity communication

Andreia Jorge’s PhD aims to understand how plant diversity communication is performed, both from the institutions’ perspective and communicators’ angle. Botanic gardens are key organisations in this space; therefore, she will be exploring these institutions’ roles as plant diversity communicators.

Plant-focused non-governmental organisations (NGOs) are also involved in plant diversity communication, so she will also explore their role and approach, as well as connections between NGOs and botanic gardens.

One important branch in plant diversity communication is how the messages are framed to the public, thus part of her PhD will analyse plant diversity messages and design a practical experiment with the public to assess best practices.