Marketing Information

Market Research Reports

The Frenchay Library subscribes to a range of market research reports which are held in the Reference Area on Level 3. Below is a selective list of titles.
Some web sites listed under Gateways and Links will direct you to other publishers of market research reports. In addition, the website MarketSearch directory lists published market research.

Note: if the Library does not hold a title, it is very unlikely that we will be able to obtain a copy.

• Business Source Premier.
  International database providing access to full text journal articles, market surveys, company profiles, industry sector reviews and product information.
• Consumer Goods Europe.
  A monthly publication containing detailed studies of markets for consumer products in Europe. You will find this title in our journal collection on Level 3.
• GMID (Passport GMID). It is now available via the eLibrary.
  Passport GMID is an online business information resource providing intelligence on industries, countries and consumers. It has a global perspective, researching in 200 countries.
• Key Note.
  Key Note reports cover a single UK market in each issue. They provide an industry sector overview including structure, supply, market size, trends, major company profiles and recent developments. The Key Note reviews cover industry trends and forecasts. Available in print in the Ref Area on level 3 of the Frenchay Library.
• Marketline.
  An international database giving detailed profiles of companies, industries and countries. It can also be searched by product type.
• Mintel.
  Full text market survey information with particular emphasis on UK retail and leisure markets.
• UK Retail Briefing.
  Produced by Mintel, each report contains statistical analysis and forecasts for the retail sector as a whole. It also focuses on a different individual sector each month and provides news on recent developments in retailing. Available on the internet via Mintel and in print in the Ref Area on level 3 of the Frenchay Library.
• World Advertising Research Center (WARC).
  Contains information on the worldwide advertising and marketing industries, including case studies, full text journal articles, conference papers, statistics, news and information on best practice.

Identifying and monitoring competitors

The Frenchay Campus Library has a collection of printed company directories in the Ref Area on Level 3 (The shelf mark is around the 338.74025 area) which can help you identify which companies are operating in your chosen product area.

The FAME database and the MarkeLine Business Information Center database can be searched for product or industry sector information.

More detailed company information resources can be found on the Company Information webpage.

Marketing News

For recent marketing news and comment, refer to newspapers and journals. The main UK national, regional newspapers and trade journals are available via Nexis.

Databases help you to identify items published on your subject. Some give statistical information, others provide bibliographic details (e.g. author, title, date, abstract) and some offer full text access to articles. You may need to check the library catalogue to see if we hold a journal in print or electronic format copy.

• Business Source Premier.
  International database providing access to full text journal articles, trade press and industry sector reviews.
• Emerald.
  Full journal articles from a range of academic quality marketing journals.
• GMID (Passport GMID). It is now available via the eLibrary.
  Passport GMID is an online business information resource providing intelligence on industries, countries and consumers. It has a global perspective, researching in 200 countries.
• MarketLine.
  An international database giving detailed profiles of companies, industries and countries. It can also be searched by product type.
• Mintel.
  Includes marketing news as well as the full text of market reports.
• Nexis.
  Includes full text of most UK national newspapers, many local newspapers and trade journals such as Campaign and Marketing.
• UK Retail Briefing.
  Produced by Mintel, each report contains statistical analysis and forecasts for the retail sector as a whole. It also focuses on a different individual sector each month and provides news on recent developments in retailing. Available on the internet via Mintel. and in print in the Ref Area on level 3 of the Frenchay Library.
• World Advertising Research Center (WARC).
  News from the world of advertising.

Marketing Statistics

A selection of UK and international official statistics are available in print on Level 3 of the Frenchay Library. The precise location can be identified via the Library catalogue.

Many of these resources may also be available in print at your nearest large Public Library.

Many sources are now also available in full text via the Internet. The Library's Statistical Data web page will give access to the official sources. Market research reports are another good source of statistics. The list below covers both print and internet sources.

National Statistics provides official government statistical data which will include demographical information. The site also has a useful search facility as well as being browsable. Some key datasets are listed below:

• Annual Abstract of Statistics.
  A compendium of all the most commonly sought after UK statistics.
• Annual Survey of Hours and Earnings.
  Analysis of earnings by factors including occupation, age and region.
• Census of Population.
  Contains statistics on population and households. More detailed statistics are available from Census.ac.uk which provides free access to census data from 1971 onwards. Anyone is welcome to use the open resources of this web site and search metadata and publications, but to access most data requires registration.
• Consumer Trends.
  Details the Household Final Consumption Expenditure (HHFCE) for the UK. The main tables include all expenditure on goods and services by members of UK households.
• Economic Trends.
  A collection of data for some of the main economic indicators. It also includes information on consumer expenditure.
• Family Spending.
  Report on the Family Expenditure Survey which gives a detailed analysis of total household income and expenditure in the UK by type of household and broad type of expenditure per household. It is published annually and is usually two years out of date.
• GMID (Passport GMID). It is now available via the eLibrary.
  Passport GMID is an online business information resource providing intelligence on industries, countries and consumers. It has a global perspective, researching in 200 countries.
• Living in Britain: results from the General Household Survey.
  Information on a wide range of socio-demographic topics including population characteristics, households, health, housing,and smoking.
• Monthly Digest of Statistics.
  A collection of the most recent main official statistics which updates the Annual Abstract of Statistics.
• New Earnings Survey.
  Analysis of earnings by factors including occupation, age and region. From 2004 the New Earnings Survey was replaced by the Annual Survey of Hours and Earnings.
• Regional Trends.
  Covers regional statistics for topics such as levels of income, consumption and expenditure.
• Social Trends.
  Collates statistical information about the cultural and leisure activities of the British public.
• World Advertising Research Center (WARC).
  Covers a wide ranging selection of advertising related statistics. Select the 'data' option from the top right of the WARC home page to access the statistical material.

Other resources

Many of these resources are shelved in the Reference Area (Level 3) of the Frenchay Library.

• Euromonitor Directories.
  The Frenchay library holds a selection of marketing statistical directories produced by the Euromonitor company. They are shelved on level 3 at Ref Area 658.83 EUR and include:
• European Marketing Data and Statistics.
  Information about production and consumption for a range of goods as well as a social and economic profile of each country.
• International Marketing Data and Statistics.
  World-wide version of European Marketing Data and Statistics.
• UK National Accounts.
  Covers industrial input and output, also consumer expenditure classified by commodity and function. To access this via the National Statistics web site Time Series Data, you need to search under the pink book or the blue book.

Advertising Organisations

• Advertising Association.
  UK based organisation is a federation of trade associations and professional bodies. The site includes papers, details of publications and links to other relevant sites.
• Advertising Standards Agency.
  Regulatory body for non-broadcast advertising in the UK. The site includes information about the work of the organisation; the British Codes of Advertising and Sales Promotion ASA adjudications since January 1996, research papers and links to a wide range of relevant sites.
• Committee of Advertising Practice.
  CAP (broadcast) and CAP (Non-broadcast) maintain the Advertising Industries codes of practice. This website contains the full text of the codes, rules and advice notes as well as checklists for good practice and a database of issues covered by CAP. There is also a useful set of links concerning advertising standards and regulations.
• European Advertising Standards Alliance.
  EASB promotes ethical standards in commercial communications by means of effective self-regulation, while being mindful of national differences of culture, legal and commercial practice across the Single Market for the benefit of consumers and business. The website includes news, links, and some full text guides.
• Incorporated Society of British Advertisers.
  ISBA is the single body representing the interests of British advertisers in all areas of commercial communications, including TV advertising, radio, press, outdoor, new media, direct marketing, sponsorship and sales promotion.
• Internet Advertising Bureau UK.
  IAB provides information about advertising on the internet. Some of the material is only available to members, but there is a significant amount of free information including online guides, case studies, a glossary and links to related sites.
• Outdoor Advertising Association.
  The OAA covers advertising out of doors on bus shelters, large poster sites, buses, etc. The website provides statistics, lists of the top 20 advertisers, general information about OA and case studies.
• PPA Marketing.
  The Periodical Publishers Association (PPA) is the organisation for magazine and professional media publishers in the UK. This website is designed to provide a deeper insight into the nature of advertising in consumer magazines by providing statistics, trends, and news.
• Radio Advertising Bureau.
  RAB provides a wide range concerning radio advertising in the UK. This includes sample adverts, the latest news, creative ideas, case studies, station information, as well as some basic statistics. You need to register, but registration is free.
• Thinkbox.
  Thinkbox is the television marketing body for all the UK commercial broadcasters - Channel 4, Five, GMTV, ids, ITV, Sky media, Turner Broadcasting and Viacom Brand Solutions. Here you will find and extensive library of information, including case studies, ad reels, examples of best practice, creativity and innovation, research data and studies, and Thinkbox background information.

Advertising Statistics

• Advertising Statistics Yearbook.
  Gives media statistics, advertiser statistics with the top fifty advertisers and brands and their advertising expenditure, and advertising agency statistics. Ref Area 659.1025 ADV
• World Advertising Research Center (WARC).
  Covers a wide ranging selection of advertising related statistics. Select the 'data' option from the top right of the WARC home page to access the statistical material.

Advertising Costs and Circulation Figures

• Media UK Internet Directory.
  Advertising costs can usually be traced via the website for the relevant media company (i.e.. the television company or magazine publishing company). The websites of the companies can be found via this site which covers radio, television, magazines and newspapers. You may need to discover the owner of the company. The data is mostly listed under advertising rates or media sales. Many of the television company web sites also have useful statistics about their audiences.
• NRS (National Readership Surveys).
  Provides readership research data for newspapers and magazines. Information includes details of demographic data such as gender, occupation, region and education. The top level of information is provided free of charge
• Newspaper Society.
  This site gives links to national and regional newspapers. Advertising costs for the individual newspapers can often be obtained from the newspaper's web site. The 'Information Sources' section has many useful links to organisations and other sources of information. The 'Facts and Figures' section gives facts and figures relating to the circulation figures and advertising expenditure for the UK's regional newspapers.
• Willings Press Guide.
  Printed directory in the Ref Area on Level 3 of the Frenchay Library. It is in three volumes covering the UK, Western Europe and the World. It covers newspapers, journals, magazines, radio, television and electronic press. It provides addresses, web addresses, circulation figures, readership and brief advertising rates. Ref Area 016.05 WIL
• World Advertising Research Center (WARC).
  Covers a wide ranging selection of advertising related statistics. Select the 'data' option from the top right of the WARC home page to access the statistical material which includes ad spend, production costs etc.

Audience Measurement

• BARB. (Broadcasters Audience Research Board).
  BARB is responsible for providing estimates of the number of people watching television. The website covers the major channels as well as satellite and cable. The more detailed material is not available but much of the information is freely available.
• Media UK Internet Directory.
  Audience figures and video sales can often be traced via the website for the relevant media company (i.e. the television company). The websites of the companies can be found via this site which covers radio, television, magazines and newspapers. The data is mostly listed with the information relating to the advertising rates or media sales.
• Radio Joint Audience Research .
  Established in 1992 to operate a single audience measurement system for the UK radio industry - BBC, UK licensed and other commercial stations. The site includes data, a glossary of terms and news.

Marketing Organisations

• Chartered Institute of Marketing (CIM).
  UK professional body for marketing practitioners. The website gives access to full text research produced by the Institute, news, factfiles, professional standards, a glossary, articles on a variety of topics and a useful selection of links. Members of the Institute can gain access to more resources than non-members.
• Direct Marketing Association.
  The website gives information about the Direct Marketing Association and its activities including codes of practice and best practice for direct marketing, useful links and news. Members of the Association can access more resources than non members.
• ESOMAR.
  The website of the World Association of Opinion and Marketing Research Professionals deals with all aspects of marketing research. Some material is accessible to members only, but much of the site is open access. Site includes full text of the ESOMAR guidelines/ standards for market research, links to marketing associations throughout the world, marketing research glossary and ESOMAR press releases. Some of the ESOMAR publications are available via the World Advertising Research Center database (WARC)
• Market Research Society.
  The website provides information about the Market Research Society and market research in general. Includes a glossary, codes of conduct, guidelines for conducting market research.

Gateways and Links

• Intute: marketing and communication pages.
  Internet service which aims to provide a trusted source of selected, high quality Internet information for students, academics, researchers and practitioners in the social sciences, business and law.
• RBA: Business Information on the Internet.
  A selection of internet sites gathered by one of the UK's leading Business Information Specialists, Karen Blakeman. The sites are evaluated and categorised. Topics covered include:.
• Direct Marketing Information on the Internet
• Market Research Information on the Internet
• Statistics

Other UWE pages

• Library webpages.
  • Company Information.
  • Statistics.
  • Psychology.
• BBS - Department of Marketing.